A/B Test Significance Calculator

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Verdict

Significant

Experiment scoreboard

A

3.00%

144 conversions

4,800 visitors

B

3.75%

180 conversions

4,800 visitors

Two-tailed p-value0.042
Decision thresholdp < 0.05
Relative lift (B vs A)
25.0%
Rate difference
0.75 pts
z-score
2.03
Test
Two-proportion z-test

Fixed sample · independent visitors · no repeated early stopping

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